how to get clients: 3 reliable methods for solopreneurs in 2025

The world is full of talented people who own businesses that offer products and services. Standing out among the millions of people can be difficult, especially if you’re a solopreneur who does not have a professional marketing team and endless opportunities thanks to investor money. How to get clients and compete with the giants?

Whether you have a B2B, B2C, or any other type of business, the most important process usually involves two sides: a seller and a buyer. Without the exchange of goods for money, no business can exist, whether it’s a large corporation or a solopreneur. But how to get clients?

Let’s talk about three reliable methods businesses of different sizes use to get more clients.

Who is a solopreneur?

A solopreneur is a solo entrepreneur. Solopreneurs are freelancers, sole traders, self-employed operators, side business owners, consultants, or contractors. This article mainly focuses on how to find clients as a solopreneur, but the tips apply to businesses of all sizes. 

Benefits of being a solopreneur

Most solopreneurs started their business when they found a way to make their hobby into an income. This can make working a joy instead of a burden, as it sometimes feels like when working for a large corporation or for someone else's good. 

Solopreneurship also gives the possibility of fully controlling your money, time, and decisions. You’re in control of your work-life balance as well as your income.

If you’re interested in becoming a solopreneur, here are some helpful guides:

1. Tips and strategies for starting a solopreneur business with success

2. How e-⁠Residency benefits solopreneurs

3. How to successfully start your solopreneurship

How to get clients as a solopreneur and increase sales?

Method 1: Create a search engine-friendly website

Search engines are the most common way people find what they need. Whether they need to find a restaurant to celebrate an anniversary, learn a new recipe for picky kids, or buy a comfortable backpack for hiking. It’s also a great way to get clients to find you.

The hardest part about owning a website is creating it. Thankfully, there are a lot of easy solutions that require no knowledge of coding or design. WordPress is one of the most popular, easiest, and most reliable solutions for creating and managing a website. You can also use the plugin Elementor to create a beautiful and functional website that your potential clients love.

The co-founder of the successful business WordPress, Mike Little, is an Estonian e-⁠resident. E-⁠Residency is a great way for solopreneurs to manage their business completely digitally with less stress.

What to consider when creating content for a solopreneur website front page

The three-second rule, which means visitors must understand what you’re offering in three seconds when they enter your website. Add everything important to the first sector of your website: what services you offer, your niche, and how to contact you. For the contacts, you can add a button with a link to your Calendly page where they can book a call with you.

You can add a pop-up with a discount, invitation to a webinar, or newsletter subscription in exchange for an email address. These people are interested in the services you offer, which means they are a warm audience for your outreach emails. Make them the right offer, and they’ll buy your service right away.

Always add a call to action where you invite the visitor to call, book a demo, visit your business, or send a request. Don’t let anyone else, including your website, do the talking because you’re the expert, and they need expert advice. The need for advice is the reason they’ve landed on your website.

Method 2: Write a blog about what you know

Instead of searching “restaurants in New York,” people often type in “Affordable restaurants with amazing food in New York”. This is called a long-tail keyword, and if you know how to capture the people who look for those keywords, you’re in luck. 

Recall what your clients, friends, or family have asked about your solopreneur business, product, or service. The more common the question, the more likely your potential clients will search for that online. These are the topics you should write blog posts about to get clients.

If you think you’re not a great writer, let artificial intelligence give you a hand. Write a draft with everything you know and ask AI to make it more fluent, descriptive, detailed, or anything you think the article lacks.

What to consider when writing articles for a solopreneur blog

Focus on one to three search terms. If it’s a short article, write everything you know about a single topic. You need readers to stay on your page to make the article more credible in search engines' eyes. When your article has a strict focus, it will appear higher in the search results.

You need to use the right headlines and use Headline 1 (H1) with the primary search term just once. Webpage creators often put the title as Headline 1, and you don’t have to change anything. Then, make sure every other title for the paragraphs in your article has a systematic approach and that they start from Headline 2.

The more relevant articles about the topic your website has, the more likely the search engine will consider you an expert and position your website higher in the search results.

Method 3: Ask clients for referrals and feedback

If you’re using a product or a service, and you like it, would you recommend it to a friend?

Whenever asking a pleased client for a referral feels wrong, think of this. Your client might not know that you’re looking to find more clients. They might be under the impression that you’re too busy already and don’t need more work. People also trust the opinions of others highly, making referrals a highly effective acquisition marketing strategy.

Ensuring your product or service serves its purpose and is in demand is important in finding new clients. If you’re not necessary, getting more clients is impossible. Asking for feedback is the easiest way to learn how and what to improve in your solopreneur business and to get new clients.

What to consider when asking for referrals and feedback as a solopreneur

Timing matters when asking for feedback or referrals. The best time to request feedback or ask for a referral is right after your client has received the product or service and you’re confident they’re satisfied.. When asking for feedback at the wrong time, for example when your client is not happy with your services, they will leave a bad review or take your request in the wrong way, harming your reputation.

Reward the people who refer or give you feedback with a discount, a freebie, or a gift card. This way, they feel valued and will hopefully do it again, and this time without a reward.

Showcase your expertise by adding clients’ feedback to the site. It’s the best way to give your business social proof for potential clients. Social proof is one of the most important details when clients make decisions about whether they want to use a service or not. 

Getting clients and increasing sales requires consistency

Finding new clients as a solopreneur who does everything yourself is hard. We discussed three methods in this article: creating a website, writing articles, and asking for feedback and referrals. These strategies help you boost visibility, demonstrate expertise and build trust with potential clients.

Remember: you don’t have to do everything at once. Choose the method that feels most achievable for you right now and build from there. If you find an hour in a day or even a week to practice any of these methods, you’ll significantly increase your chances of growing your solopreneur business.