an online footprint for your new business: how to start?

Tips on launching a website by Marketplace member Zone Media for e-⁠residents starting an e-business

Once e-⁠residents have sorted out the registration of their business the next question is usually “how do my customers find me?” In today’s rapidly evolving digital landscape, creating a website is a task that almost anyone with some initiative can undertake. Here, we will discuss three fundamental components necessary for launching your website: a domain, a server, and content management software.

Understanding the Importance of a Domain

A domain is essentially your company’s address on the Internet. It’s crucial to verify the availability of your desired domain name while considering your company's name. This step ensures that the online identity of your company aligns with its legal name, facilitating effective promotion later on.

Check out domain availability at Zone, Estonia’s largest domain registrar. Here, you can explore not only Estonia's popular .ee domains but also international options. Experimenting with different word combinations can help you find a memorable and professional domain name that clearly represents your company.

A domain serves dual purposes: it acts as your company’s online address and identity. It directs both current and potential customers, as well as interested individuals, to your website. Additionally, it forms part of your email address, enhancing your professional communication. Think of a domain as a unique identifier, much like a phone number, making your company accessible to the world.

Selecting the Right Domain Extension: Estonian or International?

Once you’ve chosen a suitable name, consider which top-level domain (TLD) to use, represented by the extension following the dot in your domain name. The Estonian extension is .ee so you’ll see a lot of local companies using this TLD. When choosing a domain name and TLD, there are numerous options as well as potential risks.

Read this detailed article on domains to provide valuable insights and help you make an informed decision.

Choosing an Appropriate Web Hosting Plan

Equally important as your domain name is selecting the right web hosting plan. A web hosting service or virtual server makes your domain accessible online and your online footprint more prominent. Zone offers web hosting plans that include email services, ample storage space, and numerous features that ensure a smooth, fast, and secure user experience.

Before settling on a hosting package, understand your specific needs and expectations. If you’re not a developer, consult with your website developer to navigate the various options available.

Opting for a Suitable Content Management System (CMS)

A wide array of content management systems (CMS) are available, each with its own advantages and disadvantages. Your choice should be guided by your website’s purpose—whether it’s a simple business card site or a complex e-commerce platform. While using a CMS involves a learning curve, numerous online resources offer step-by-step guidance. If you encounter difficulties, consulting a developer can provide the necessary support and explanations.

For beginners, WordPress is highly recommended due to its simplicity, convenience, and extensive plugin options. Zone+ offers a free WordPress Assistant powered by AI, enabling you to create a fully functional website in just ten minutes and providing ongoing support for enhancements.

Make your online footprint

To establish your website, you need three key elements: a domain, a virtual server, and a content management system. The combination of these three creates an effective platform for your e-business, providing you with all the necessary tools to manage and grow your online presence efficiently. Moreover, with a well-designed and functional website, your services and products become accessible to a global market, extending your reach and potential customer base worldwide.

This blog post about your company's online footprint was written by Zone Media, a Marketplace member supporting e-⁠resident businesses with domain registration, web hosting, servers, and SSL certificates.