digital nation blog

Innovate like LEGO: Five habits for driving change

Podcast guest and former LEGO innovation leader David Gram explains what he learned during LEGO’s near-crisis – and how to drive change without burning allies

Ann-Kristin Kruuk • 5 min read

10 ways founders build a strong business network in 2026

Learn how founders build a strong business network in 2026 – from trust and values to online communities and long-term relationships.

Ann-Kristin Kruuk • 7 min read

How Andres Kõpper treats NOËP like a startup

In the Winning Friends podcast, NOËP founder Andres Kõpper shares how he treats his music career like a startup – from branding to TikTok.

Ann-Kristin Kruuk • 5 min read

What does good mentoring look like?

What does good mentoring look like in business today? A look at mentoring, honesty, and decision-making in a changing world of work.

Ann-Kristin Kruuk • 5 min read

Leadership lessons from a world-record-breaking athlete

In the Winning Friends podcast, endurance athlete Jason Caldwell explains what rowing world records taught him about leading teams, alignment, and scaling beyond yourself.

Ann-Kristin Kruuk • 7 min read

Mike Southon: the salesman who never sold anything

In this Winning Friends podcast episode, Mike Southon, author of ‘The Beermat Entrepreneur’ explains how to build success by listening, not pitching.

Ann-Kristin Kruuk • 4 min read

Veerle Donders on redesigning hospitality to fight loneliness

On the Winning Friends podcast, powered by e-Residency, Veerle Donders shows how hospitality brand Zoku fight loneliness in work travel with design and community.

Ann-Kristin Kruuk • 5 min read

Best entrepreneur podcasts to learn, grow and get inspired

Discover the best entrepreneur podcasts to learn, grow and get inspired, from FT News Briefing to Winning Friends by e-Residency of Estonia.

Ann-Kristin Kruuk • 7 min read

The right way to fail with Fuckup Nights founder Pepe Villatoro

Fuckup Nights founder Pepe Villatoro joins the Winning Friends podcast, powered by e-Residency, to share how to turn failure into growth.

Ann-Kristin Kruuk • 6 min read

Influencer marketing in 2025: benefits, drawbacks and lessons from Avery Schrader

Influencer marketing in 2025 has evolved from a consumer trend to a B2B strategy. Modash founder Avery Schrader shares data-driven lessons.

Ann-Kristin Kruuk • 5 min read

How compulsive builder John Rush runs 24 products without any employees

John Rush proves that you don’t need a team to build considerable – just curiosity, creativity, and smart systems.

e-Residency • 6 min read

Cecilie Fjellhøy: The Tinder Swindler survivor teaching founders to slow down

Hear how Cecilie Fjellhøy, of Netflix’s The Tinder Swindler, helps founders design trust and prevent fraud in the Winning Friends podcast.

e-Residency • 5 min read