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winning friends podcast
Hear the real stories behind the success of the world's top entrepreneurs. Join Julian Poole and Mirjam Hunt for honest talks with the people building businesses beyond borders: the hard calls, lessons and connections that got them there. Listen in, learn from the best and get inspired.
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Lessons from the podcast
Innovate like LEGO: Five habits for driving change
Podcast guest and former LEGO innovation leader David Gram explains what he learned during LEGO’s near-crisis – and how to drive change without burning allies
10 ways founders build a strong business network in 2026
Learn how founders build a strong business network in 2026 – from trust and values to online communities and long-term relationships.
What is e-Residency?
E-Residency of Estonia is a government-issued digital identity which gives global entrepreneurs remote access to the world's most digital country. It provides the possibility to securely authenticate yourself online and sign documents using the most secure and efficient electronic signatures. Plus, the ability to start a company 100% online from anywhere.
Since launching in 2014, Estonia’s e-Residency has helped tens of thousands of entrepreneurs turn their ideas into borderless businesses and build a truly global community along the way. To take that one step further, we created Winning Friends Podcast. It’s where founders, creators, and doers share their real stories to inspire others and make new connections.
The formula behind Winning Friends
For entrepreneurs and business owners with global ambitions, scaling across borders isn’t just about strategy or funding. Legal red tape, cultural barriers and lack of connections can make the process feel daunting.
But what if you didn’t have to do it alone? What if you could tap into the wisdom and experiences of people who’ve already walked the path – people who’ve made friends, found mentors, and built solid networks along the way? Sounds good? Then tune in.
Winning Friends is a podcast about the power of friendships, curiosity, and human connection to break through borders and create opportunities that matter.
From international recording artists to bestselling authors and founders of billion-dollar companies, our hosts dive in to discover how human connection can be the true driver of global growth.
This podcast is powered by e-Residency of Estonia, which is a government-issued digital identity that allows entrepreneurs around the world to start and run trusted EU companies 100% online. New episodes drop monthly. Packed with real stories, sharp insights and honest conversations.
Meet the hosts
Mirjam Hunt
A successful solopreneur behind NÄKK Beauty and events company PESA, Mirjam brings first-hand experience of building brands from scratch, along with savvy follow-ups, quick wit and a strong instinct for what’s actually interesting. She's charmingly razor-sharp in cutting through corporate waffle to get to the real meaning behind people’s ideas and experiences. And she’s always happy to keep Julian on his toes.
Julian Poole
As our resident Aussie, Julian brings serious golden-retriever energy, but there’s plenty of bite behind it. With years at Booking.com and now as Head of Content at Bolt, Julian brings big-brand experience, sharp social-media instincts and plenty of stories from around the world. Always interested in the story behind the story, Julian has a knack for getting people to talk about the things that rarely make it into the polished version.