how to reserve a business name in estonia
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From the very start, entrepreneurs registering a business in Estonia are very lucky – thanks to the easy, digital and cost-effective company name reservation process
This guest post about how to reserve a business name in Estonia was written by Finevolution, a one-stop-shop for business scaling and a trusted Marketplace member.
Starting a business requires careful planning, and securing a company name is one of the most critical steps in the process. Entrepreneurs often invest heavily in branding, website development, and marketing materials, only to discover that their chosen name is already taken when they attempt to register the business. This setback forces them to start over, wasting valuable time and resources.
Previously, Estonia was no exception to this challenge. Business owners had to wait until they were ready for full registration before locking in a name, leaving them vulnerable to losing their preferred name at the last moment. This created uncertainty and unnecessary delays in branding efforts.
To address this issue, Estonia introduced company name reservation on March 1, 2024. Now, individuals and legal entities can reserve a company name before officially registering or making changes in the Estonian Business Register. This move brings predictability and certainty to the business registration process, making Estonia an even more attractive destination for startups and foreign entrepreneurs.
For a fee of 150 euros, entrepreneurs can secure their desired company name for up to six months. This feature allows businesses to plan strategically, ensuring that their brand identity is well-established before they even begin formal operations.
This new regulation eliminates the risk of last-minute name unavailability and allows businesses to:
More than 20% of entrepreneurs in 2024 have registered their companies in Estonia through the e-Residency program. The appeal lies in the fact that business registration takes only up to three days and is fully online. With the added ability to reserve a company name online, Estonia solidifies its position as one of the most efficient jurisdictions for business registration.
This feature is the cherry on top for many entrepreneurs, making Estonia stand out among global business hubs. It allows them to secure a company name, finalize their branding, and prepare their digital presence before formal registration, ensuring a seamless and efficient business launch.
Read the helpful guide on the e-Business register:
What sets Estonia apart is the combination of a long reservation period (six months) and a reasonable fee of 150 euros. Many other jurisdictions either charge higher fees or offer shorter reservation periods.
Furthermore, Estonia’s fully digital business registration system allows entrepreneurs to complete the entire process online, making it one of the most accessible and efficient business environments in the world.
Read how easy it is to start your company in Estonia with e-Residency:
The name reservation process is straightforward. Entrepreneurs simply need to:
Estonia continues to solidify its reputation as one of the most business-friendly countries in the world. Introducing company name reservations is another step in making the country a haven for startups and international entrepreneurs. This innovation reduces uncertainty and empowers business owners to build a strong foundation before they officially register.
When comparing name reservation in other jurisdictions, Estonia stands out with its longer reservation period, fully digital registration process, and highly competitive cost—making it an ideal destination for new business ventures.
Entrepreneurs registering a business in Estonia are indeed very lucky—they now have the tools to plan and execute their business strategy confidently and securely from day one.
We hope that you have found our article useful and practical. Now, let's introduce ourselves!
We are Finevolution, and we provide one-stop-shop services for business scaling. For over 7 years, we have helped entrepreneurs with business setup in the EU, USA, and Asia. We advise on international taxation, assist with choosing the best jurisdiction for business setup, and cover all issues with business functionality. In 2024, we launched our own Estonian company through e-Residency, so we have more than theoretical knowledge on how to run a company with e-Residency in 2 easy steps.
Find us in the e-Residency Marketplace or visit our website:
