Falling in love with the estonian idea
UAE-based e-resident Krystel Assi's journey to e-Residency and Estonia with her business Amazon Sellers Society.
Residency
- United Arab Emirates
Citizenship
- Lebanon
Languages
English
Arabic
Industry
e-Commerce
About me
I'm Krystel Assi, an entrepreneur from Lebanon with over eight years of e-commerce experience. I founded the Amazon Sellers Society, a platform that helps businesses navigate the complexities of selling on Amazon. With our headquarters in Dubai and offices in Istanbul and Estonia, we provide strategic insights and technical support to our community.
Estonia's e-Residency program has been crucial for our growth, allowing us to develop innovative software tools for Amazon sellers. As a certified Blue Ocean business strategist from INSEAD and an international speaker, I share my expertise on Amazon and eCommerce in the Middle East. Through this journey, I've become passionate about leveraging digital solutions to support and empower global entrepreneurs.
"Being an envoy for the Estonian e-Residency program is an honor and an opportunity to represent digital innovation and global entrepreneurship. It is a privilege to share the benefits of e-Residency with others and to empower them with the tools to thrive in a digital age."
My journey
With e-Residency, you can easily register an EU business online without relocating and free from bureaucracy: great for remote entrepreneurs!
2020
I became an e-resident
Registered as an e-resident in 2020 and despite the lock-downs was able to use e-Residency to register my business in Estonia in less than 15 minutes.
2020
I registered my first company as an e-resident
We launched our sister company in the EU in October 2020, leveraging the e-Residency program for a swift and efficient setup. This strategic move has significantly enhanced our ability to expand our business within the EU market and serve clients on a global scale.
Service providers I have worked with throughout my journey
Please to watch this video.